If you would not like web companies to use your past online behavior to target ads on your computer, you do have an option to easily opt-out. Google, Microsoft, Amazon, Facebook, Twitter and other web advertising networks offer simple ways to help you opt-out of targeted advertising.
- Google – Go to com/ads/preferences and ensure that the “Ads based on your interests” setting is turned off.
- Microsoft – Go to microsoft.com and turn off the “Personalized ads in this browser” setting to only allow generic ads. Windows users can click the “Start” button, click Settings – Privacy and then turn off “Let apps use my advertising ID for experiences across apps” to disable personalized ads that appear inside apps.
- Amazon delivers interest-based ads on its own websites as well as external websites. Go to Amazon Ads Preference and enable the setting that says “Do Not Personalize Ads from Amazon for this Internet Browser.”
- Facebook – Go to Facebook Settings, click Edit against the setting ‘Ads based on my use of websites and apps’ and select ‘Off’ for Show online interest-based ads.
- Twitter – Go to Twitter Settings on the web and uncheck “Tailor ads based on information shared by ad partners” to disable interest based ads. Similarly, on the Twitter app, go to Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.
If you would like to completely stop interest-based ads from all companies on any website or device, you may refer to networkadvertising.org which offers a single window to help you opt-out of Interest-based advertising from all member networks. Click https://optout.networkadvertising.org/?c=1.
If you are located in the European Union, to learn more about controlling cookies and opting out of behavioral advertising, refer to Your Online Choices EU. Click http://www.youronlinechoices.eu/.